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About

Arthur A. Anderson

Arthur A. Anderson

CEO/Partner
Collector – Writer – Analyst - MorganAnderson Consulting, now MorganAnderson Art Solutions.

Born and raised in Western Michigan, Arthur has a Sc.B. in chemistry and an A.B. in American economic history from Brown and a J.D. from Yale Law School. After law school he married and moved to New York City to join Fish & Neave, Federal patent litigation law firm with clients including AT&T, IBM and Xerox. Preferring an entrepreneurial life, after four years of law practice, Arthur co-founded a private investment management firm specializing in technology. With the advent of NASDAQ and digital stock trading, this evolved into the first full-service discount stock brokerage firm on Wall Street, and offered investors full services at discounted rates compared to New York Stock Exchange (NYSE) rates. As the firm prospered, the NYSE became aggressive and tried to shut the firm down. Whereupon Arthur initiated a rule-
making at the SEC on grounds that the NYSE’s fixed commission rates were anti-competitive and violated antitrust laws. The SEC agreed, and any firm thereafter was free to offer discounted rates. The rest is history. Charles Schwab entered the market, and an industry was born. The firm eventually sold to Fidelity Investments Boston and became its discount brokerage arm. 

Having research expertise in cable TV and other technologies, Arthur joined Teleprompter, the then largest cable TV holding company as corporate counsel and corporate secretary. When Teleprompter was sold, he formed a small law firm in midtown Manhattan. Always fascinated by marketing and communications, Arthur later co-founded MorganAnderson Consulting, marketing communications management consultants. MorganAnderson changed the way major marketers compensate their advertising agencies. Rather than paying a traditional fixed commission based on media spending, Morgan Anderson’s model compensated agencies with a fixed annual fee based on the agency’s scope of work, staffing plan and costs, as benchmarked by MorganAnderson . The firm’s clients adopted this model, and they included IBM, Pfizer, Unilever, Apple, Shell, and VW. This became the industry standard. 

Arthur’s passion has always been as a collector, and since 1990 as a supporter and collector of the Historic Woodstock Art Colony. In 2015 he changed the focus of Morgan Anderson from management consulting to art solutions. MorganAnderson ArtSolutions now helps art collectors, art estates and art foundations manage art collections using value-add principles and place their collections for legacy purposes.

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