MorganAnderson ArtSolutions

In 1990 MorganAnderson Consulting, marketing communications management consultants, also became the launch pad for the art collection management consultancy MorganAnderson ArtSolutions (“MAAS”). With MAAS “best practices”, art collectors and estates add value to legacy art collections through museum donation, private sale, family foundation, or other means.

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To do so, MAAS uses a five-step proprietary process as demonstrated by its Case Studies to add value to collections. This is thanks to art expertise bolstered by decades of advising Fortune 100 companies such as IBM, Shell, Apple, Toyota, and Microsoft with marketing communications advice. Client's art collection objectives are achieved including these deliverables:

1. Archiving and photographing the collection into a searchable database with high resolution photographs

2. Creating a state-of-the-art website

3. Curating a personalized catalogue

4. A documentary short film on the collection or artist

5. A fact-based ArtNarrative demonstrating how the collection or artist is unique

The strategy uses MorganAnderson-developed benchmarks, standards and methodologies following "best practices" to add value to art collections and estates.